BAR 4
Welcome to BAR 4 - the guide that teaches you how to build a UGC business that attracts brands. You'll learn how to create a portfolio that stands out, build a strong personal brand, confidently price your services, and use upselling strategies to increase your income. Everything I use myself to land recurring collaborations with some of my dream brands is inside this guide. Note: The videos were recorded in 2024, but this e-book has been fully updated with my latest 2026 strategies.
-
-
How to Create a Professional Canva Portfolio Step by Step
In this module, I'll walk you through, step by step, how to create a UGC portfolio in Canva. You'll learn exactly what to include, what to leave out, and you'll get access to my 1:1 Canva template—the same one I've used for years to land countless brand deals, ready for you to customize as your own.
In this module, I'll walk you through, step by step, how to create a UGC portfolio in Canva. You'll learn exactly what to include, what to leave out, and you'll get access to my 1:1 Canva template—the same one I've used for years to land countless brand deals, ready for you to customize as your own.
-
Your digital portfolio AKA personal branding
Brands like Estée Lauder, L’Oréal, Ben & Jerry’s, SPA, Caudalie, Clinique, and Carrefour have all reached out to ME - and it wasn’t by accident. In this module, I’ll show you the power of personal branding, how to position yourself as a creator, attract the right brands, and turn your social media presence into paid opportunities.
Brands like Estée Lauder, L’Oréal, Ben & Jerry’s, SPA, Caudalie, Clinique, and Carrefour have all reached out to ME - and it wasn’t by accident. In this module, I’ll show you the power of personal branding, how to position yourself as a creator, attract the right brands, and turn your social media presence into paid opportunities.
-
Cha-Ching! Master Your UGC Pricing
Everyone in the UGC world wants to know one thing: how much should I charge? 💰 We’ll break down UGC pricing from beginner to expert level, how to calculate your rates, what factors influence your pricing, and most importantly: how to confidently communicate your value to brands.
Everyone in the UGC world wants to know one thing: how much should I charge? 💰 We’ll break down UGC pricing from beginner to expert level, how to calculate your rates, what factors influence your pricing, and most importantly: how to confidently communicate your value to brands.
-
How Do I Set Up Bundles & Package deals as a UGC Creator?
Besides offering individual UGC video rates, many creators also work with package deals where brands purchase multiple videos at once. In this module, you’ll learn how to build strategic UGC packages, what to charge for them, how much discount to offer and how to present your packages professionally to brands.
Besides offering individual UGC video rates, many creators also work with package deals where brands purchase multiple videos at once. In this module, you’ll learn how to build strategic UGC packages, what to charge for them, how much discount to offer and how to present your packages professionally to brands.
-
How to upcharge your videos
Upsells are a no-brainer for UGC creators - you just need to understand how to position them. Whether it’s additional hooks, raw footage, extra variations, or even a completely new video concept, these add-ons can bring much more value to the brand.
Instead of delivering just one piece of content, you’re giving brands multiple creative angles to test and optimize their ads—while increasing your own earnings at the same time.
Upsells are a no-brainer for UGC creators - you just need to understand how to position them. Whether it’s additional hooks, raw footage, extra variations, or even a completely new video concept, these add-ons can bring much more value to the brand.
Instead of delivering just one piece of content, you’re giving brands multiple creative angles to test and optimize their ads—while increasing your own earnings at the same time.
-
IN THIS BAR
BAR 4: Step-by-step creating your portfolio, personal branding and pricing as a UGC creator.
👀 Step-by-step guide on building your UGC portfolio in Canva, plus pro tips to make it look like a legit website! Grab my 1:1 Canva template that secured me over 250+ deals in the past years.
👀 Personal branding is one of the most important parts of turning UGC into a full-time career. As a SMM at BergHOFF, we’re constantly looking for new creators, and the first place we look is social media. So, what type of content should you post to attract more brand collaborations?
👀 How much should you charge as a UGC creator? We’ll break down UGC pricing from beginner to expert level, how to calculate your rates, what factors influence your pricing, and most importantly: how to confidently communicate your value to brands.
👀 Want to turn a €400 gig into a €900 one? Upselling is like a latte - add a little caramel, and suddenly it’s not so basic anymore. Get all my tips & tricks on upcharging your UGC videos: the what, the why, and the how!
Top BARS I Swear By.
If you loved this Bar and want more UGC insights, dive into my personal favorite BARS! Not sure which one’s right for you? Shoot me a message, and I'll recommend the perfect BAR for your needs.
Hope to see you there! Much love and catch you soon!
